Many businesses today are beginning to understand how essential server virtualization is. Among its benefits are reducing hardware maintenance expenses, enhancing data centers' space usage, preventing application to application impact, and allowing companies to utilize different OS technologies on one hardware platform.
Due to the rising demand for server virtualization services in today's high-technology business environment, many enterprise IT vendors are seeking for the best way to market their solutions and generate sales leads. Technology business owners use different marketing methods like direct mailing, email advertising, telemarketing, social networking, and print/radio/television advertising. Among these methods, telemarketing is widely preferred by technology companies.
If you have never engaged in IT telemarketing in the past, you might seriously doubt its effectiveness and ask why a lot of enterprise technology businesses are using this method. The reason is very simple. It works, and it works very well even in a recession because it's direct and extremely effective for contacting CIOs or CTOs.
Since marketing high tech products and services involves taking huge risks, the prospect's decision-making process is found on seeking objective data from reliable sources. This is something that must be done by a team of lead generation professionals who have vast knowledge and experience on Information Technology. Sure, telemarketing works. But for generating sales leads for complex technology services and products, you need to partner with a reliable IT telemarketing company.
The primary reason why you should hire an IT-focused lead generation firm is because their marketing and sales people know the technology industry very well. Unlike generic telemarketing companies that use standard lead generation and appointment setting methods for different types of clients from various business sectors, IT telemarketing firms have designed and developed their strategies to suit the complex marketing demands of technology vendors. They are more capable of helping your organization to:
1. Determine and choose a market segment that has the strongest need to purchase a new IT product or service ASAP. Cold calling can help you and your sales team to identify why the prospect's need is so imminent.
2. Identify what makes the service or product a "total solution" in your prospect's perception. Through experience and expertise in calling key IT decision-makers, IT-focused phone representatives have honed their skills in pinpointing aspects of the decision-making process to see if your solution fits a particular application or business objective.
3. Help you position and advertise your service or product as the market leader compared to what is being offered by your competition. Professional IT phone marketers utilize communication strategies that a particular prospect you are targeting is familiar to.
Many IT organizations and MSPs have had little or no success in obtaining sales leads through teleprospecting because of inappropriate telemarketing company selection. A reliable IT telemarketing agency enables your business to adequately generate leads for your server virtualization service or product by collecting data from prospects like similar applications running on different servers, the number of servers that could and should be integrated, plans of undertaking other large-scale technology projects, etc. These are but a few aspects of lead generation that an IT-focused cold-calling campaign covers in terms of server virtualization marketing.
So if you have a need to implement an efficient and cost-effective lead generation strategy for your high-tech solution, find and hire a reputable IT telemarketing service provider that can deliver exactly what you need and generate high-quality server virtualization sales leads for your business.
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